Vimla Filter is an app that lets you create a whitelist with favorites and then filters away all other incoming calls, turning them into push notifications (which you can choose to call back or not).

The launch of Vimla Filter called for an idea that would generate reach in both earned and paid media. The insight that young adults dislike incoming calls was the driving force in developing the app, but that dislike and anxiety was generally dismissed by others as a made-up excuse and an imaginary problem.

However, incoming calls can trigger palpitation, shivers, and anxiety – just like the fear of snakes, spiders, or heights.

Our Sifo research showed that one in three young adults (18–34 y/o Swedes) experience this when receiving incoming calls. Together with Psychologist Per Carlbring, we labeled this invasophobia*, an actual, but irrational fear of incoming calls. Putting a name on it makes it real, and supports those who feel dismissed as being overly sensitive.

*from the Latin word Invasit (invaded) and the Greek word Phobos (fear).

Client: Vimla
Head of Marketing: Gustav Wallberg
Content Manager: Ida-Cecilia Musil

Agency: New Normal
Art Director: Jakob Westman
Copywriter: Hannes Tomani
PR: Cecilia Meller, Hannah Bengtsson & Simon Le Pluart
Account Managers: Julia Kvarnlöv & Cecilia Meller
Producer: Marcin Tallmarken

Still Photography: Patrik Lindén
Retouch: Gabriella Abu-Ali & Niklas Axelsson
3D/VFX: Simon Karlsson

Production Company: Swedish Frames
Producer/Director/Editor: Jonatan Kruse
Assistant: Jonathan Lövholm
3D/VFX/Grade: Simon Karlsson
3D: Jonas Törnros
DoP: Johan Nordström
Focus Puller: Niclas Törnblom
Lighting Supervisor: Pierre Sigfridsson
Sound: Henrik Lörstad
Music: Jonas Thorell

Character Design: Jakob Westman
Mask Maker: John Nolan Studio

The Child and School Student Representative, BEO, is a part of the Swedish Schools Inspectorate and has supervision over the section of the Education Act which deals with degrading treatment. 

We were asked to increase awareness among 13–16 year olds that they have the lawful right to be free from degrading treatment, harassment and discrimination. A right that extends beyond the campus and school hours.

The text messages in the pool are from actual BEO cases and translate to something like: 
I’ll fuckin destroy you on Monday.
Answer me you ugly BITCH!!!
Change schools then, you twat

And the end frame says:
You have the lawful right to be free from degrading treatment. Off campus too.

Agency: Kärnhuset
Client: BEO (Barn- och elevombudet)
Production Company: ProLounge
Producer: Hanna Peretz
Director: Anders Sjöstrand

In early 2018 we were asked to tweak the tagline and concept for Vimla. They wanted the new concept to still be able to encompass them letting part of their profit go to charity and their customers (by proxy) making the world a better place.

But they also wanted it to be able to put the spotlight on their new platform and technical services – services they would have monopoly on for at least two years. But the launch of these services would come later, so the new concept had to be able to stand on its own for a while.

We came up with the phrase Some people have it. Others... not so much. With [it] working both on a conceptual level (as a positive otherness) and as something specific and hands-on (the mobile network).

Agency: Kärnhuset
Still photography: Johan Nordström
Retouch & Grade (Fish): Niklas Grahn
Retouch & Grade (Cheese Doodles): Daniel Lundkvist

Production: Swedish Frames
Producer: Jessica Ranefall
Director/Editor: Jonatan Kruse
DoP: Johan Nordström
Lighting supervisor: Pierre Sigfridsson
Grade (Fish): Miles Lembke
Grade (Cheese doodles): Simon Karlsson
Comp (Fish): Niklas Grahn
VFX (Cheese doodles): Simon Karlsson

Character Design: Jakob Westman
Mask maker: John Nolan Studio
Music: Rikard Lindh
VO: Vanja Maria Kern Vestenfor

UMO.se is a website for young people in Sweden with information about sex, health, and relationships. We were asked to make a campaign on the topic of mental health and self-esteem issues (stress, anxiety, eating disorders, etc) targeted towards 13 to 18-year-olds.

We teamed up with Swedish puppet animation superstar Petter Lennstrand, British Felt Mistress for the character designs and Swedish pop stars Patrik Arve (of Teddybears Sthlm) and Britta Persson for music and vocals. Apart from the commercials, the campaign consisted of posters, direct marketing, radio, and PR.

Lyrics (translated):
Awkward and off
Where do I go?
Hiding myself
Wish someone would know

All of this stress
Where do I go?
Feeling depressed
Wish someone would know

Haunted again
where do I go?
In need of a friend
Wish someone would know

Here is a place
Where I can see
pictures and words
from others like me

Swedish Lyrics:
Vantrivs och skäms
Vart ska jag gå?
Hatar kroppen
Var finns hjälp att få?

Den här stressen
Vart ska jag gå?
Vem vet hur det känns?
Var finns hjälp att få?

Ångest igen
Vart ska jag gå?
Vill prata men
var finns hjälp att få?

Här finns en plats
Med andra som jag
Svar får mig att
må bättre idag

Agency: Kärnhuset

Production: BLA Stockholm
Director/Producer: Petter Lennstrand
DP/Set Designer: Robert Komarek
Animator: Elinor Bergman
Post: Tomas Näslund

Music/Producer: Patrik Arve
Lyrics: Jakob Westman
Vocals: Britta Persson

For the main campaign 2017 we wanted the commercials to be more fun and tongue-in-cheek than the previous year. They still played on Vimla letting part of their profit go to charity and the members (by proxy) making the world a better place. 

So even if it's a bad habit to stream adult TV in your flat mate's bed, occupying the bathroom during a party or ignoring your date – if you're streaming, surfing and uploading selfies with Vimla, you always have a good excuse.

Agency: Kärnhuset
Still photography: Patrik Lindén

Cameos: Daff, Jonas Fagerström & Happy Jankell

Production: Giants & Toys
Director: Andrea Eckerbom
Executive Producer: Calle Isberg
Producer: Tilde Franzén
DoP: Erik Nordlund
Set Design: Ulrika Axén & Tobias Axén

Editor: Therese Elfström
Post & Online: Swiss
Grade: Julien Alary
Score: Stein Johan Grieg Halvorsen

Masks: John Nolan Studio

Surprisingly Easy

What’s the best kind of communication? The kind that actually happens. The kind that gets to the right people. And the kind that keeps on happening. Today, tomorrow and into the future. Choose Sitevision, a surprisingly easy CMS.

Client: Sitevision
Agency: Haus Grow
Animation: Swedish Frames
Concept: Andreas Wannerstedt & Jakob Westman

This campaign for 48 – Ireland's first mobile network exclusively for 18 to 22 year olds – is one of the most fun and rewarding projects that I've been involved in as an Art Director. We wanted to do something fun, crazy and surreal based on Kyary Pamyu Pamyu’s hit song PonPonPon. The campaign was done with Brando in Dublin/Prague and the TVC was shot in Bratislava, Slovakia in July 2012.

The campaign won a silver in the 2013 All Ireland Media Awards for Best Integrated Outdoor, a gold in the Irish ACAD Awards for Best use of photography and was shortlisted for Best Art Direction in the Irish ACAD Awards.

Agency: Brando, Dublin & Prague
Still Photography: Lukas Vrtilek
Production Company: Protos Productions
Directors: Gunpowder
(Marika Majorova & Jonas Karasek)
DOP: Tomas Juricek
3D & Animation: Peter Kostal
Producer: Barbara Kipsova
Illustrations: Aargh, Peter Kostal & Jonas Karasek

This project began with us exploring how we could visualize Vimla’s concept “Some people have it”. The visuals would then be used on a myriad of formats and media ranging from print to DOOH to online video, display banners, social media and more. What knew from the beginning there was so little time (and/or space) to tell a story that it had to read very quickly and have a strong visual impact.

The budget was tight and we also had to find shortcuts to tell the stories and get the look and feel we needed. We rented a small green screen studio for a day and had a female and a male model to act as the three different characters. We then lit and shot the scenes to match background plates we had acquired from some really excellent photographers from New York and Tokyo respectively. Some stock photo and video was used as well to allow us to put enough effort into the huge paper cut jungle that we explored having made as a set piece but ended up creating in CGI.

Agency: Kärnhuset
Client: Vimla

Photo / Grade / Retouch: Daniel Lundkvist
Jellyfish Grade / Retouch: Oskar Rising
Background photo (electric): Alex Knight
Background photo (rain): Michele Palazzo
Background photo (alley): Liam Wong

Production: Swedish Frames
Producer / Director: Jonatan Kruse
DoP: Johan Nordström
VFX / 3D / Comp / Grade: Simon Karlsson

Character Design: Jakob Westman
Mask maker: John Nolan Studio
Music: Rikard Lindh
VO: Vanja Maria Kern Vestenfor

The Train Brain was initially developed for Stockholmståg who operate the Stockholm Commuter Railway. Through an app it aimed to give control back to the commuters by informing them of delays even before they happen. It was also a tool for Traffic Control who could use the algorithm to redirect trains and minimize the effect of ripple effects from a disturbance in the network.

The Train Brain has since been corporated on its own and is now available for other network operators (not just rail bound) in other countries.

The algorithm was recognized internationally (global reach >680 Million) with articles and clips in media like BBC News, Aftonbladet, SVT, Washington Post, Daily Mail, Forbes, Gizmodo, Vice, Wall Street Online and Techable. It was also awarded in Advertising Shows like The One Show, Cannes Lions, Sabre, Eurobest, 100-wattaren and Spinn.

Agency: Kärnhuset
Client: Stockholmståg

With Vimla you can save unused data from one month to the next, and the next, and the next. You can increase or decrease the amount of monthly data, you can cancel the service without any strings attached and you can pause and activate it at will, as often and as many times as you want.

Let's see... what else can you do? Have kumquats for breakfast, wiggle your toes, change your name to Potato, sing like a sea lion and pet a goose?

Yes you can.

Client: Vimla
Agency: Kärnhuset
Still photography: Patrik Lindén
Media: Billboards, escalator posters (subway), Instagram, Youtube and Facebook

Way back in 1999 we worked with daily newspaper Svenska Dagbladet who were suffering in ad sales. Print advertising was losing market shares to TV and they asked us for help.

We decided to do an inspirational magazine for Swedish ad agencies and to showcase extraordinary print advertising and let a number of advertising legends share their views on the medium. Was print dead, or alive?

Me and a copywriter went to London to talk with the likes of David Abbott, Dave Trott, Chris O’Shea and new kid on the block Mother. To keep the team as small as possible I handled the photography as well.

Back home we put the magazine Print: Dead or Alive? together and it was sent out to Swedish ad agencies and used as sales material. Truncated versions of the articles also ran as spreads in the newspaper. And this was when Svenska Dagbladet was still a full-size newspaper, before becoming a tabloid. 

Agency: Graceland Sthlm / Tank
Client: Svenska Dagbladet

With big ambitions, a tight deadline and a shoestring budget the launch of the new creative concept needed a strong visual cue that built on Vimla letting part of their profit go to charity and their customers thinking more than others. Or perhaps, thinking more ABOUT others.

For Vimla, a new player with limited media spend, the cue also needed to give immediate brand recognition and communicate Vimla from the very first frame.

Over the Christmas and New Year holidays (2015) me, the film director and the studio worked relentlessly to breathe life and compassion into these masks.

The design of the characters needed (beyond being unique and recognizable) to be sympathetic, tactile and emotive. Textures, paint application, eyes and facial expressions were worked out with this is mind.

Being creative lead (and character designer) on this concept has been so much fun!

Agency: Kärnhuset
Production Company: Bacon STH
Director: Jakob Marky
Exec. Producers: Ylva Axell & Tobias Reiner
Line Producer: Sarah Grey
Production Manager: Henrik Bel Gaeid
DoP: Matt Chuang
Editor: Olivier Bugge Coutté (Monofilm)
Post & Online: Peter Marin
Grade: Julien Alary (Bacon OSL)
Sound: Martin Mighetto (Chimneygroup)
Masks: John Nolan Studio

This campaign set the spotlight on Grönvik & Partners, one of Sweden's premiere pre-press companies. Ads in morning newspapers were followed up with broadsheet format direct marketing to ad agencies. The direct marketing talked about their pre-press services and how they offered proofs on actual newspaper. 

The first ad used a repurposed ad for Smirnoff vodka, working around the ban on ads for alcoholic beverages, caused quite a stir in Swedish newspapers and TV. The next two ads were made by us and were also gained a lot of attention. 

Agency: Graceland Sthlm / Tank

Between April and July 2015 the commuter trains between Alvsjö and Årstsaberg were replaced by buses. Every day tens of thousands of commuters passed through Älvsjö station and were greeted by two yellow characters who (through a LED display) guided them to the replacement bus stops, discussed favourite ice creams, how to beat your opponent in Wordfeud and other essential topics.

Many commuters wanted to bring the characters with them and severals attempts at theft and removal were interrupted. One with the excuse “But they're so cute".

Agency: Kärnhuset
Character Design: Geneviève Gauckler
Installation: Attributverket
Video: Videomaskinen

Campaign for O2, Ireland’s second largest broadband and telecommunications provider. We shot this the week before Christmas (2009) in sunny Capetown, South Africa.

Kalle Gustafsson took the gorgeous photos and Gabriel Byrne did the voice-over for the commercial. The end result was nice but I don't think I've ever had as much client input and requests for revisions as we got on this project.

It was a new experience for me that we had input from O2 (which is natural), but also from Lambie-Nairn, an independent agency that were O2’s European Brand Guardians. And more than once, the two of them were not quite on the same page. That was a first for me.

Lambie were great though, and the whole project started with a day at their London office. To better get to know the O2 brand.

Agency: Brando, Dublin
Still Photography: Kalle Gustafsson
Lettering: Jonas Banker

Production Company: Russell Curran
Director: Joanna Bailey
Producer: Russ Russell

PS. O2 merged with Three in 2015 and no longer operate under their own name in Ireland.

With this campaign we looked at the concept of Some people have it. Others… not so much. and let the Others be an environment that manifests everything that’s grey, old, heavy, stale, toxic and backwards.

We were also excited (and a bit nervous) to have a tiny bit of dialogue leading up to the voice-over. The guy says: “You’re on Vimla?” to which the girl replies affirmative with an “Uh-huh.”

The context and the voice-over then makes the tagline/concept encompass both the very specific “having the Vimla mobile network” and the more conceptual “having that special something”.

The preparation for the shoot was both fun and intense with a skeleton crew consisting of ourselves and the producer and director from the production company. We advertised for tiny, cute and fun vintage cars, we searched for something eye-catching to put on the car rails, found a huge gorilla that we spray painted yellow and pink, we scouted costumes, searched through huge prop warehouses to find a giant pencil, we composed music and weighed the visual impact of nuclear power plants against the doom and gloom of fossil fuel power plants.

All in all, a very good time was had by all.

Client: Vimla Mobile Network
Agency: Kärnhuset
Still photography: Johan Nordström
Retouch & Grade: Daniel Lundkvist

Production: Swedish Frames
Producer: Jessica Ranefall
Director/Editor: Jonatan Kruse
DoP: Johan Nordström
Lighting supervisor: Pierre Sigfridsson
Grade: Miles Lembke
Comp: Jonas Törnros

Character Design: Jakob Westman
Mask maker: John Nolan Studio
Music: Jonas Thorell
VO: Vanja Maria Kern Vestenfor

For the MTV Video Music Awards in Japan we created an event that turned Tokyo into a treasure map. Viewers and fans were invited to search for 200 MTV EyeDolls all over the city, prompted by flyposters at the event’s affiliated retailers, clues online, television idents and posters. Find the dolls. Discover the prizes.

Each EyeDoll was special because it came with certain awards. The ultimate prize was the silver colored EyeDoll in an edition of five pieces, granting you a backstage pass to the MTV Video Music Awards and many other things. 

Within the first week the EyeDolls were being traded on Japanese auction sites. The story was picked up by the press and when the MTV team tried to hide the last set of dolls, hundreds of people had figured it out already and were lying in wait.

Agency: KesselsKramer, Amsterdam
3D & Animation: Fido
Character Design: Jakob Westman, Arno Peters & Nils-Petter Lövgren
Illustrations: Jakob Westman
Vinyl sculpts: Supreme Asia Pacific Ltd

In January 2009 we did the launch for Comedy Central with commercials (cinema, online and TV), billboards, print advertising, online and direct marketing. The concept of the launch was Comedy Central – Tested on Swedish Comedians and the realization that a good laugh really is contagious.

Robert Gustafsson – one of Sweden's most popular comedians – is starring as the test subject. Fellow comedians Özz Nûjen and Kristoffer Appelquist were also brought into the lab.

Agency: Kärnhuset
Client: Comedy Central / MTV Networks
Production Company: Studio 24
Director: Johan Carlsson
Still photography: Erik Undéhn

Traditional surfing’s a popular way to visualize surf and gigabytes, both for us (seen here) and later for Vimla competitor Comviq. I even did it way back in 2010(?) for Halebop. So it’s far from a unique take on the subject.

But in this spread about roaming charges being canceled within the European Union, I felt the calm and stillness of the ocean was an exciting angle.

The copy translates to something like:
Take Your Surfing Abroad Instead.
Now you can use Vimla all over the European Union without any extra charges.

Agency: Kärnhuset
Photo: Petter Karlberg & Getty Images

Spread that ran in food magazines, selling the new Latte Art from Arla. Emil Eriksson (pictured) was the Swedish Latte Art Champion of 2012. Headline translates to something like Surreally Good Foam, inspired (of course) by the mustache of Surrealist painter and artist Salvador Dalí.

Agency: Kärnhuset
Photographer: Morgan Norman
Retouch: RBLS

IT-Resurs is an HR-services company dealing with recruitment and staffing in the IT sector. We were approached to find a way to attract freelancers to join their new agency Partner Network. 

With the sales- and administrative backup of the agency the freelancers could focus on their core business and not have to deal with new business. It was also a unique way (as a freelancer) to become a certified Microsoft Gold partner.

The campaign built on the dual responsibilities of freelancers: The core business dealings, and the burden of attracting new business.

Agency: Kärnhuset
Client: IT-Resurs
3D Artist: Erik Rosman

When the Online Youth Clinic, UMO, launched their Quit Smoking App Fimpaaa! we were asked to make 17 to 21-year-olds discover and download the app.

Agency: Kärnhuset
Still Photography: Emelie Otterbeck

Cast: De Vet Du

Production Company: Vidory (Esteban)
Producer: Alexandra Liljebladh
Director: Karl-Johan Ekeblom
Editor / Grade: Peter Wendin
Post & Runner: Arvid Rydberg
A-Photography: Rasmus Eriksson
B-Photography / Light: Marcus Tederyd

Puppet Production: Fido
Producers: Claes Dietmann & Linda Öhlund
3D Artist: Gustav Alexandersson
Puppet Maker: Niklas Hermansson
Puppet Master: Mattias Berg

For Mälardalen University we wanted to talk about the very good relations between the University and the employers of the region. And we wanted to let the (potential) students know how much in demand they'd be as a graduate from the University. Instead of saying so ourselves we let the actual employers do the talking.

The campaign (print ads, outdoor, radio, online, direct and event marketing) built on the employers getting ready to fight over the students.

Agency: Kärnhuset
Photographer: Kalle Gustafsson
Illustrator: Jonas Bergstrand

IT-Resurs is an HR-services company dealing with recruitment and staffing in the IT sector. Them being an underdog, challenging the bigger and more established recruitment and staffing companies, led us to coin the tagline Lite flitigare which translates to something like A Bit Busier or adjectives like Earnest or Hardworking.

Fresh off the successful launch of their Partner Network agency, we decided to implement similar visuals and developed a Busy Bee character.

Agency: Kärnhuset
3D Artist: Erik Rosman

Halebop is a Swedish mobile network that I helped launch in 2002 and did all the Art Directing (and Directing) for up until 2010. We made a zillion of online campaigns, print ads, POS material, commercials and billboards. Copywriters, project managers and producers came and went, but the amazing illustrator Dennis Eriksson remained a steady partner throughout. And we had a blast!

Agencies: Moonwalk, Starring & Syrup
Illustrator: Dennis Eriksson

Arla Protino is a snack especially developed for seniors with loss of appetite (translates to small appetite in Swedish) who therefore need a lot of protein and calories in small portions.

The campaign was shortlisted as Best Print Ad in the Swedish Design Award 2015.

Agency: Kärnhuset
Photographer: Daniel Lundkvist

Full-page ad that ran in evening newspapers. And yes, we got away with the client not asking us to make that logo bigger.

Agency: Graceland Sthlm

In time for Stockholm Pride 2013 we installed a Rainbow Xylophone (or actually a Metallophone) Bench on platform 13/14 at the Stockholm Central Station.

The bench was equipped with mallets and notes (color keys) for Dancing Queen (with ABBA’s blessing) and Twinkle Twinkle Little Star and you could hit the corresponding bar to play the tunes.

The theme of Stockholm Pride 2013 was Family and you could also take a photo of your family on the bench and win Travelers Passes for everyone in the photo.

Agency: Kärnhuset
Client: Stockholmståg
Illustrator: Geneviève Gauckler
Prop Maker: Attributverket

For this project the conceptual groundwork was in place when I was asked to come in and art direct the photo shoot and the digital and outdoor campaign. It was my second campaign for Irish mobile network 48 and my fourth project with the Brando ad agency.

The stills and the TVC were shot in the desert of Tabernas, Almeria – the same location that was used for Sergio Leone‘s A Fistful of Dollars, For a Few Dollars More and The Good, the Bad and the Ugly. The look and feel of those movies combined with a heap of the Coen brothers’ No Country For Old Men was the starting point for the key visuals.

Agency: Brando
Photographer: Adrian Stewart
Director: Milan Balog
Production Company: Boogie Films

As a follow-up to the successful Print: Dead or Alive magazine, we did B2B OR NOT TO BE. An oversized 52 page magazine with case studies, articles and successful B2B advertising.

Agency: Graceland Sthlm / Tank
Client: Svenska Dagbladet
Art Director: Jakob Westman
Designer: Henrik Walse

This is the follow-up to our successful 2010 campaign for Mälardalen University. We wanted to use the same angle (with employers being prepared to fight over the students), but we wanted to add more energy and drama.

So why do they fight over the students?

Because the students are great of course. And they get great because they work hard at a University that offer top tier education. A University with close ties to employers to find work, internships and clients to a thesis.

Agency: Kärnhuset
Still Photography: Akif Hakan Celebi

Production Company: Naive
Producer: Pinar Metin
Director: Carl-Johan Listherby
Visual Effects: Linus Kullman & David Naalci
Editing: Fredrika Andersson
Director of Photography: John Strandh
Choreographer: Viktoria Dalborg
Stunt: Eos Karlsson & Madeleine Trollvik
Music: Rikard Lind

From 2012–2016 we worked with Stockholmståg who (on behalf of SL) operated the commuter trains in Stockholm. Out of all public transports in Stockholm, the commuter trains had for a long time dragged behind in customer satisfaction, so much so that it worked like an anchor and weighed down the buses and subway as well.

In 2012 an initiative was taken to change the perception of the commuter trains by making infrastructural improvements but also by dedicating means to communicating this effort.

SL had recently launched a new visual identity that was based on bright colors and symbols. They asked us to not use their identity and neither use Stockholmstågs identity but to find a way to bridge the two of them together.

Instead of (like SL) relying on neutral symbols we thought it'd be a good idea to breathe more life into them, and make the toolbox more expressive.

We developed a concept called Steps Toward a Better Commute, with a new visual identity and a whole new way of communicating. More relaxed and playful than anything they'd ever done before.

Agency: Kärnhuset
Client: Stockholmståg / SL
Illustrator: Geneviève Gauckler

PS. Around 2015 SL started breathing life into their own symbols and using happy buses, squirrels and whatnot to illustrate their marketing. Can't say how big part (if any) our campaigns had on this shift. But it was nice to see.

In January 2015 we launched Vimla’s new price range with famous Internet Cats. How many of them do you recognize, and how much meow can you stomach?

The campaign ran online, on radio, in digital out of home formats and as outdoor posters and we made versions with both general, family and student oriented offers.

Agency: Kärnhuset
Illustrator: Ingela P Arrhenius

The promotion of rule of law, human rights and fair elections plays a central part in international missions for peace, security and development. In order to create lasting peace in a state, strengthening the respect of rule of law principles, human rights and democratic elections is crucial.

We did this video on the topic.

Client: The Folke Bernadotte Academy
Agency: Kärnhuset

Voices & sound: Flickorna Larsson
Voice-over: Martin Forsström
Illustrator: Cajsa Holgersson
Animation: Josefine Bärjed

Early campaign for mobile network Vimla. One of the things that set them apart from the competition was that they had no period of binding and no period of notice, no sneaky fine print and no strings attached. 

We had a lot of fun coming up with the copy and perhaps even more so in deciding where to put the asterisks. They could go almost anywhere...

The campaign ran as print ads and wild posters.

Agency: Kärnhuset

Sommarkampanj för Snabbgross Club, Sveriges första wholesale club för livsmedel.

Som medlem i Snabbgross Club får privatpersoner obegränsad tillgång till ett utbud som tidigare bara varit öppet för restauranger och proffs. Konceptet är riktigt stora förpackningar, till riktigt små priser. Inför sommaren 2022 fokuserade vi på stora fester, stora förpackningar och det uppdämda behovet att ses i större sällskap efter pandemin.

Client: Snabbgross Club
Marketing Director: Aznif Demir

Agency: Haus
Creative Director: Jakob Westman
Art Director: Jonas Granström
Copywriter: Martin Preis
Account Manager: Dan Berggren
Producers: Mattias Andersson & Lina Hagberg

Production Company: Swedish Frames
Producer/Director: Jonatan Kruse
FAD: Niclas Fransson
Comp/Post: Simon Karlsson
DoP & Still Photography: Johan Nordström
Lighting Supervisor: Pierre Sigfridsson
MUA: Cecilia Linde & Deborah Winberg
Stylist: Bodil Bergström

Retouch: Magnus Eriksson

Bride: Jeanette H (Röster)
Groom: Tony H (Röster)
Student: Benjamin S (Röster)
Croquet Girl: Emma A (MIKAs)

Music: Mathilda June – Vintage Dream

Fastighetsägarna is a trade organisation for property owners, with 15,000 members spanning from big corporations to small co-operatives.

This campaign was launched in the months before the co-operatives’ annual assemblies and set out to attract new members by offering support to the board of directors in small co-ops.

In time for the annual assembly, the election committee needs to find new candidates for the board. A process that usually makes the members keep a very low profile, to avoid getting involved.

With counseling, seminars, insurances, workflow, and document framework, Fastighetsägarna can help make the board work easier. And thus lowering the threshold in recruiting new board members.

Client: Fastighetsägarna
Johan Flodin & Anna Rosenfeld

Agency: New Normal
Director/Art Director: Jakob Westman
Copywriter: Hannah Bengtsson
Account Manager: Marcus Tägtström
Producer: Lotta Roslien

Producer: Isa Bååth-Ardow
Director/DoP: Johan Nordström
Electrician: Alex Kalmér
Costume/Pattern Design: Frida E. Elmström
Post: Kevin Ambervill

Actors: Peter Söderström & Anna Rosenfeld