Running mainly in trade press we knew we had to find a look that stood out from all the stock art handshakes, smiles, suits and generic tech imagery.
The concept was rolled out in a zillion different units and media. We made print ads, billboards, brochures, online, direct marketing, web sites, events, animation and more.
Every now and then we threw in subtle pop cultural references. For instance, the kneeling Helpdesk Technician (above) says “Kali Ma, Kali Ma, Kali Maa, Kali Maaa!!!”
Odd Christmas campaign consisting of print ads and direct marketing. We drew up a scenario where an employee had gone away on holiday to New Zealand and Australia.
And yes, at one point the Bee character was turned into big figures for events. I think they were used both standing on the ground and suspended from the ceiling.