Below are a few sample pages from the binder, documenting the identity and brand guidelines.
The new look and concept was launched with a campaign where actual employers were gearing up to fight over the students – beautifully shot, graded and illustrated by Kalle Gustafsson and Jonas Bergstrand.
The following year we made a campaign called Fighting Spirit – with a very theatrical fight sequence. The commercial was directed and produced by Naive.
We also made a lot of testimonials with alumni, on the topic of “The Journey (to my dream job) Began at Mälardalen University”.
That year, the programme catalogue was designed as a passport, with rounded corners, leathery coverstock and golden foil.