Traditional surfing’s a popular way to visualize surf and gigabytes, both for us (seen here) and later for Vimla competitor Comviq. I even did it way back in 2010(?) for Halebop. So it’s far from a unique take on the subject.

But in this spread about roaming charges being canceled within the European Union, I felt the calm and stillness of the ocean was an exciting angle.

The copy translates to something like:
Take Your Surfing Abroad Instead.
Now you can use Vimla all over the European Union without any extra charges.

Agency: Kärnhuset
Photo: Petter Karlberg & Getty Images